Media & Content Marketing Association
MCMA Day: Round-Tables, Award Presentations, and Luncheon
The Princeton Club
15 West 43rd Street
New York, New York 10036
USA

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Thursday, May 11, 2017, 10:00 AM - 2:30 PM EDT
Category: Events

MCMA Day - 2017

A Special Luncheon On the State of The Industry 
Highlighted By A Trailblazer's Perspective

Keynote Delivered By:

David Carey
President - Hearst Magazine

As President of Hearst Magazines since June 2010, David Carey leads one of the world’s largest publishers of monthly magazines, with more than 10,000 employees worldwide, and over 300 editions around the globe, including 21 U.S. titles and 19 in the United Kingdom. The company operates 21 websites in the U.S. with traffic of 163 million unique visitors as well as the award-winning digital marketing services company iCrossing. He also oversees CDS Global, a leading provider of end to end business process outsourcing for the media industry.

David will share his perspective on the state of the industry, on where we are headed, and why he’s bullish on the power of magazine brands.

Round-tables on the 11th Include:

• Co-Founder of Loup Digital, Emily Hughes, will discuss the latest developments in social media marketing, the must-know trends in audience development, and some digital marketing tips and tricks to help you reach your business goals.

• Big data is the new currency fueling business, so Lori Magill-Cook, Executive VP of ALC, will explain how your organization can leverage retargeting techniques, website traffic, unique audience segments and more to optimize your email targeting to find new sources of productive leads.

• Real-time, cross-channel, offer-optimized, CRM retargeting, look-alikes, attribution, measurement – these are only some of the data-driven tools and techniques required for successful omni-channel marketing. But are you reaching the right people at the right time on the right device? Join Joseph Dressler and Matthew Kenyon from LiveIntent to learn how cross-device identification drives people-based marketing programs that connect brands to consumers at every point in the customer journey.

Mary Donahue Quinlan founded Career Prep Consultants to provide career advise about how to navigate the transition from a print-centric world to a multi-channel environment as she herself has successfully done. She will offer tools and techniques to help you polish your skill set for this new and exciting environment.

Also on the 11th

Presentation of MCMA's 2017 Scholarship Recipients 
Recognition of the 2017 Class of Emeritus Members

10:00 AM - Round Tables with Industry Experts
11:30 AM - Networking Reception
12:15 PM - Luncheon with Presentations, Keynote and More

Registration - $125 (non members), $99 (members)

PLEASE NOTE: WE ARE CURRENTLY AT CAPACITY FOR THIS EVENT.
To place your name on a waiting list, please email [email protected]