Event Calendar
February Webinar on Ad Fraud: How to Save Digital Advertising
Wednesday, February 21, 2018, 12:00 PM - 1:15 PM EST
Category: Events

Plan to join the MCMA for a special February webinar on the topic of digital ad fraud.

Presenter: Dr. Augustine Fou

The promise of digital has not yet been fulfilled. The scourge of ad fraud continues to increase. Directly measured, first-hand data will show how good publishers with good business practices and real human audiences will triumph over the bad guys and save all of digital marketing.

Join us for this webinar and walk away able to:

- articulate what digital ad fraud is and how it harms good publishers
- show advertisers the value of their real human audiences in terms of better business outcomes
- take action to ensure good business practices are maintained and thus minimize ad fraud

Dr. Augustine Fou is an independent cybersecurity and ad fraud researcher, helping clients measure and reduce fraud to improve business outcomes. He has over 22 years of digital marketing experience and was most recently the Chief Digital Officer at Omnicom's Healthcare Consultancy Group.

Cost

Members: Complimentary  |  Non Members: $25