Luncheon: Driving Consumer Revenue through Brand Extensions
The Princeton Club
15 West 43rd Street
New York New York, 10036
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Wednesday, April 19, 2017, 11:30 AM - 2:00 PM EDT
You know the challenges: consumers demand for magazines is in decline, and advertising dollars already shifted from print to digital and is now are moving to social and video platforms, so how are publishers supposed to make money? Creating a brand extension could be the answer: offer consumers something other than content. Our panel has hands-on experience creating, building and marketing extensions for the magazine brands they were responsible for. And even better, these brand extensions are subscription based, leveraging the speakers' experience selling magazine subscriptions.
Non Members: $125.00 (Register today for $99.00)
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MCMA is now accepting applications from 2017 Scholarship Candidates.
Nominations are now being accepted for the 2017 Class of Emeritus Members.