Luncheon: Driving Consumer Revenue through Brand Extensions
The Princeton Club
15 West 43rd Street
New York New York, 10036
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Wednesday, April 19, 2017, 11:30 AM - 2:00 PM EDT
You know the challenges: consumers remain price-conscious, and advertising dollars already shifted from print to digital and is now are moving to social and video platforms, so how are publishers supposed to make money? Creating a brand extension could be the answer: offer consumers something other than content. Our panel has hands-on experience creating, building and marketing extensions for the magazine brands they were responsible for. And even better, these brand extensions are subscription based, leveraging the speakers' experience selling magazine subscriptions.