WE are the MCMA – Media & Content Marketing Association, formerly the FMA – Fulfillment Management Association … reconceived, redefined, reconstructed … and reinvigorated to help you – to help us all – meet the challenges of today’s magazine publishing industry . And, with the merger with NTCFI –National Trade Circulation Foundation, Inc., we’re now poised to tackle the challenges within the B2B segment as well.
So what’s different? Everything!
It’s not just about a magazine … and it’s not just about fulfilling a subscription And, it’s not necessarily about the physical size, or the binding, or the color, or the number of pages that defines “the product”.
It’s all about CONTENT! And, that’s why that word plays so prominently in our new name … and MEDIA plays in there as well – it’s not just print, or replica, or App …it’s all of those and more – it’s whenever, wherever, on whatever (device) your customers want to enjoy your content.
The MARKETING part still holds – but the marketing effort is more complex, more disparate, more challenging, more demanding. There are more sources, more vendors, more metrics, more to execute, more to manage … more of everything – except time & staff.
And, that’s why the ASSOCIATION – a place to share, to learn, to ask, to give, and to get …to meet fellow marketers, swap similar war stories, see successful breakthroughs – and flag costly breakdowns. Programming & Networking by Content Marketers, for Content Marketers – helping YOU get and stay on top of your game – with panel sessions, webinars, case studies, and resources on evolving best-practices, innovations, and breakthroughs …
Put it all together, and the MCMA is devoted to helping our members achieve excellence and success in media and content marketing through education and networking opportunities, such as:
So, join us – strengthen you hand, sharpen your skills, and recalibrate your career trajectory … we’re here to help, and together, we’ll advance the program and the practice of CONTENT MARKETING to our collective and mutual benefit.