MACMA Webinar
"Pivoting to a Membership Model"
Friday, October 13th , 2023

Membership models almost always outperform straight subscriptions for acquisition, engagement and retention. Why? And how can you take your brand to that next level?
he Media, Audience and Content Marketing Association is offering a Webinar, free to members, to address this and so much more about the rise of membership models.

When: Friday, October 13, 2023; 1:00-2:00 pm Eastern/12:00-1:00 pm Central.
Where: Online
Cost:  MACMA Members - FREE, Non-Members $35.00

Hear from industry experts with decades of experience in media, publishing, subscription box, membership and marketing, who will outline the process for and benefits of pivoting to a membership model. They’ll address subjects like:

  • Why/how is membership different/better than a subscription?
  • Do you have the content it takes to make the pivot?
  • Bundling and pricing.
  • Acquisition and retention.
  • Engaging members and promoting new content.

You’ll hear from Bill Dugan, Editor & Publisher for Food Gardening Network and GreenPrints, and SVP of Mequoda* and Dave Fiegel, Retention Marketing Manager at Annie’s Publishing**, where he works with a variety of print and digital products. Moderated by Ken Smith, director of partner services at SFG. For more information on our speakers, PLEASE CLICK HERE.

Get ready to learn how to take your brand to next level, enhance consumer engagement and increase retention by pivoting to a membership model.
The membership model works for both direct to consumer and B2B brands looking to elevate their brands.

*Mequoda is an industry leader in building and operating multiplatform communities that serve, engage and delight consumers, sponsors, and affiliates. Find out more at

**Annie’s Publishing is known around the world for its quality selection of products, subscriptions, clubs, memberships, and more in the crafting, hobby and home décor sectors. Explore the Annie’s brands at


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Episode 1: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part One
Episode 2: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part Two
Episode 3: Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4
Episode 4: How Intent Data is Shaping Audience Strategies and Transforming Publishing

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