The Ultimate Resource for Media, Audience, and Content Marketing Professionals
Our monthly podcast features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics.
Episodes
Browse through our collection of episodes featuring discussions with leaders and experts in the industry. Subscribe to stay up-to-date on the latest news and trends in the media, audience, and content marketing.
Episode 1: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part One
Episode 2: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part Two
Episode 3: Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4
Episode 4: How Intent Data is Shaping Audience Strategies and Transforming Publishing
Episode 5: Crafting Authentic Engagement: A Deep Dive with Carla Zanoni
Full information on the MACMA Podcasts can be found HERE
MACMA Recorded Webinars
Did you miss a live MACMA Webinar? Are you a current MACMA Member?
MACMA Members can access the MACMA Recorded Webinars by clicking HERE.
Not yet a MACMA Member? CLICK HERE to join MACMA today to gain access to the recorded webinars and all MACMA Member Only Benefits.
Recent MACMA Webinars:
(click here for full webinar descriptions)
Title: Lead Generation - Best Practices and Tools
Recorded: Thursday, August 24, 2023
Speakers: Sandra Kehoe, Marketing Director, Sales at Emerald X
Meg Estevez, Marketing Consultant
Title: Unleashing the Power of Customer Data Platforms in B2B Media
Recorded: Thursday, June 15, 2023
Speaker: Lindsey Griffith, Manager of Data Technology at Endeavor Business Media
Unlocking Digital Audiences: the GA4 Moment and Cookies
Recorded: Friday, March 10, 2023
Speakers: Patricia McGuinness, President, SBM Audience Development
Dennis Hecht, Chief Product & Analytics Officer, 7 Knots Digital
