Customer data platforms (CDP's) were on display...

at the MCMA's October educational session. Attendees enjoyed a robust discussion among a panel of CDP experts who shared lessons learned and insights on the potential ROI for this emerging technology. Thanks to Matt Bramble (Leverage Lab), Dennis O'Brien (MeritDirect) and Michele Szabocsik (BlueConic) for being a part of the panel and a special thank you to Greg Wolfe (NPS Media Group) for moderating.

Mark your calendars and join the MCMA for its next educational event, a luncheon on November 14th at the Princeton Club in New York City. Look for details in the coming days.

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