MACMA March 7, 2024 Webinar
Embracing Disruption: Leveraging Change to Challenge the Status Quo and
Enhance Technology Decision-Making

REGISTER TODAY!

Sometimes a calculated untangling of old processes is the only way forward. When nothing else seems to be working and you start to lose trust in your data integrity, it’s time to pull it apart. At HBR we took a step back and asked: who are our visitors and subscribers, how are they interacting with us, what are all the touchpoints, and what do they mean? Join us and learn how we rebuilt the way we think about data definitions and launched a new marketing platform in order to future-proof our architecture and build a scalable model for a consumer-centric communication system that relies on the what, how, and when of interactions.

Date:  Thursday, March 7, 2024
Time:  12:00pm EST - 1:00pm EST
Location:  ZOOM
Price:  FREE for MACMA Members, Non- Members $35.00
Speaker:  Nini Diana, Director of Consumer Marketing, Harvard Business Review
REGISTER HERE!


ABOUT OUR SPEAKER:


Nini Diana is Director of Consumer Marketing at Harvard Business Review, where she and her team have grown HBR’s subscription revenue by 20% over the last 5 years by leveraging diverse offers and transitioning the business to a more modern tech stack. Nini has been in marketing for over 20 years. In the early 2000s she pivoted to all things digital, spearheading efforts to use behavioral data to create more a relevant strategy across channels. She has worked in educational publishing, ed tech, and food media.

 

 


 

"Network with the Best: MACMA Industry Day Featuring Top Media Industry Leaders"

EARLY BIRD PRICING EXTENDED TO MARCH 4th, 2024!
REGISTER TODAY

Join industry professionals at the MACMA Industry Day on April 4, 2024, at Heart Tower NYC. This event, hosted by The Media Audience & Content Marketing Association, will bring together eight of the most influential speakers across the B2B and B2C Media/Events industry to share their insights and expertise on the theme: “Unlocking A.C.E.: Innovative Strategies in Acquisition, Content, and Engagement for Maximizing Audience and Monetization”. Don't miss out on this opportunity to learn, network, and take your career to new heights.

Engage with Renowned Speakers: Our lineup of speakers includes eight industry professionals who are at the forefront of audience development, content monetization, and engagement strategies. They will share their insights and expertise, giving you a holistic approach to journey and growth, fresh angles on artificial intelligence, innovative strategies for audience interaction, and much more.

Valuable Knowledge and Skills: Gain valuable knowledge and skills through a variety of sessions covering a range of topics, such as cultivating intent data, transforming behavioral insights into action, and leveraging interactivity for deeper connections. Each session is designed to provide you with fresh perspectives and practical takeaways that you can implement in your career.

Expand Your Network: Connect with industry professionals and experts, expanding your connections and collaborative opportunities. We believe that networking is a crucial aspect of professional growth, and we have created an environment that encourages meaningful connections and knowledge sharing.

Live Q&A Podcast: Participate in a live Q&A podcast conversation with influential publishing leaders. This is your chance to engage with experts and ask burning questions that will help you navigate the media industry.

Culminating Networking and Cocktails: We want you to end the day on a high note. Join us for networking opportunities alongside refreshing cocktails, where you can mingle and exchange ideas with the best and brightest in the media industry.

MACMA Members Early Bird Registration: $195
Non-MACMA Members Early Bird Registration: $300 (Includes MACMA membership until December 2024)

CLICK HERE TO REGISTER

Event Agenda:
9:30 am - 10:05 am
Speaker: Amanda Landsaw - VP Audience Development at Endeavor Business Media
Topic: Audience First - A Holistic Approach to Journey and Growth

10:05 am - 10:45 am
Speaker: Len Roberto - VP Audience Growth at Cyber Risk Alliance
Topic: Cultivating Intent Data: Unveiling Future Signals for Enhanced Conversion and Lead Generation

11:00 am - 11:40 am
Speaker: Joel Hughes – Founder Paperbak Labs
Topic: Revolutionizing Engagement - Innovative Strategies for Audience Interaction

11:40 am - 12:20 pm
Speaker: Jacob Donnelly – Founder, A Media Operator and Former Publisher of The Morning Brew
Topic: Content, Community, and Commerce: A Trio for Media Success

12:20 pm - 1:15 pm Lunch Break

1:15 pm – 2 pm
Speaker: Dick Tofel, Former President of ProPublica and Author of the newsletter Second Rough Draft
Topic: Thinking About AI and the News Business

2:00 pm - 2:50 pm
Speakers: Bill Levine - VP/Publisher of Inside Precision Medicine at Mary Ann Liebert Inc. and Joetta Gobell - SVP Data Strategy & Insights at Dotdash Meredith
Topic: Live Audience Architect Podcast Q&A  - Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement  

3:00 pm - 3:30 pm
Speaker: Casey Cornelius – CredSpark
Topic: Data-Driven Engagement: Leveraging Interactivity for Deeper Connections

3:30 pm -4:10pm
Speaker: Annemarie Dooling- VP Audience Growth & Content Monetization, Gannett USA Network
Topic: Developing Audience Experiences Focus on Engaging Visual Content, Designing Reader Journeys, and Understanding AI and Experimentation in Newsrooms 

4:10 pm - 5:10 pm: Networking and Cocktails 
Don't miss this opportunity to connect with industry leaders and learn from experts in the field. Register today and secure your spot at MACMA Industry Day.

NEED A HOTEL ROOM FOR MACMA INDUSTRY DAY?
Please reserve by Wednesday, March 13, 2024

MACMA has secured a block of hotel rooms at the reduced rate of $235.00 per night (total cost with taxes is $286.63) for the nights of Wednesday, April 3 and Thursday, April 4.  The current room rate per night is about $339.00 ($413.58 with taxes and fees) so this rate is a significant discount.  The Belvedere Hotel is an easy and direct .5 mile walk to the Hearst Tower (the meeting location).  The special room rate is guaranteed until Wednesday, March 13, 2024 or until the rooms sell out so please make your hotel reservations ASAP.  To make reservations please call the hotel directly 212-245-7000 Monday-Friday 9am-4pm ask for reservations.  You need to let the reservation agent know you are with the "MACMA" group.  The hotel website is https://www.belvederehotelnyc.com/.


The Ultimate Resource for Media, Audience, and Content Marketing Professionals

Our monthly podcast features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics.

Episodes
Browse through our collection of episodes featuring discussions with leaders and experts in the industry. Subscribe to stay up-to-date on the latest news and trends in the media, audience, and content marketing.

Episode 1: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part One
Episode 2: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part Two
Episode 3: Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4
Episode 4: How Intent Data is Shaping Audience Strategies and Transforming Publishing
Episode 5: Crafting Authentic Engagement: A Deep Dive with Carla Zanoni
Episode 6: Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza
Episode 7: The Reinvention of Magazines in a Digital World: A Conversation with Peter Houston


Full information on the MACMA Podcasts can be found HERE


 MACMA Recorded Webinars

Did you miss a live MACMA Webinar?  Are you a current MACMA Member? 
MACMA Members can access the MACMA Recorded Webinars by clicking HERE.

Not yet a MACMA Member?  CLICK HERE to join MACMA today to gain access to the recorded webinars and all MACMA Member Only Benefits.

Recent MACMA Webinars: 
(click here for full webinar descriptions)


Title:  Lead Generation - Best Practices and Tools
Recorded: Thursday, August 24, 2023
Speakers:  
Sandra Kehoe, Marketing Director, Sales at Emerald X
Meg Estevez, Marketing Consultant

Title:  Unleashing the Power of Customer Data Platforms in B2B Media
Recorded: Thursday, June 15, 2023
Speaker:  Lindsey Griffith, Manager of Data Technology at Endeavor Business Media

Unlocking Digital Audiences: the GA4 Moment and Cookies
Recorded: Friday, March 10, 2023 
Speakers:  Patricia McGuinness, President, SBM Audience Development
Dennis Hecht, Chief Product & Analytics Officer, 7 Knots Digital

 

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Be a part of MACMA and take advantage of all that membership offers. It's education, networking, and more...

It's how to stay in the know...its #wheretheconversationhappens.

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