Educational Event RecapsThe MCMA's mission is to serve the community and all levels of audience development professionals by facilitating opportunities for education and networking, and by providing career development support. Our aim is to help you learn, grow and achieve your goals in this fast-changing media environment. As an organization, we strive to be forward-thinking, with a focus on emerging technologies, and to provide a forum for our members to engage, participate and share. 2019-20 Event Recaps (Members Only)April 2020 - Marketing Automation Campaigns: Discovering the Right Tools to Automate Your Marketing At this interactive panel session, learn from expert users and platform vendors about how marketing automation can help simplify, support and supercharge your marketing efforts. You’ll get information on marrying your marketing strategy and goals with marketing automation platforms, and get specifics on how to implement and optimize your campaigns. February 2020 - Alphabet Soup: Making Sense of Today's Top Data Marketing Acronyms Are you confused by all the new marketing acronyms these days? Find out what these and 10 others are, and get real-life examples and success stories so that you can walk away with low or no-cost actionable ideas to better monetize your data now. January 2020 - SEO & Topic Data Keyword and topic insights won't tell us what to write...but they will tell us what people are looking for, and where. Educational programming took a break in December for the MCMA's annual holiday party, one of the organization's honored traditions. Do you wish you had 20/20 vision on the business opportunities and challenges you’ll face in 2020? Our November panel shared their insights and offered advice on what could be in store for the new year. The MCMA and the Direct Marketing Club of New York brought together a panel of five marketing executives for a lively discussion on subscription and continuity programs. September 2019 - Networking Reception The program year kicked off with a networking reception at the Novotel Hotel in New York City. MCMA members got together to reconnect, swap stories from their summer breaks and kick off the new year in style with Times Square at the backdrop. 2018-19 Event RecapsA strong crowd turned out to celebrate the end of another successful year while enjoying the cool sounds of MCMA's own Greg Wolfe (NPS Media Group) and his band. Keeping with recent MCMA days the day included small group roundtable sessions on timely topics including podcasting, GDPR update, paywalls and pay meters, CDP, career development and direct marketing. April 2019 - Traditional Sources for Subscription Marketing An illustrious panel of practitioners, including clients, agencies, and circulation service providers discussed who's mailing what - what new (& old) formats are working - which action devises and incentives are being used... and what's happening with billing & auto-renewals in light of recent (CCPA) legislation. March 2019 - Paywalls and Paymeters There is a vast ocean of Big Data drives retargeting platforms, look-a-like models, and CRM systems. Our panelists shared their experiences using Big Data to drive their business, helping you swim rather than sink in a sea of data. Educational programming took a break in December for the MCMA's annual holiday party, one of the organization's honored traditions. November 2018 - SEO & SEM for Marketers
When it comes to getting your brand out there online, Search Engine Optimization (SEO) is essential. Matt Bramble, Michele Szabocsik, and Dennis O’Brien talked about the various platforms they have worked with and strategies for leveraging CDP’s to build your business. September 2018 |
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