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We Can Simplify The Alphabet Soup...
Making Sense of Today’s Top Data Marketing Acronyms

Your new CDP has lots of KPIs about your recent ABM that your CIO wants the SQL team to feed into the DMP needs. What? Are you confused by all the new marketing acronyms these days?

Join us for a special webinar on Wednesday, February 19th and find out what these and 10 others are, and get real-life examples and success stories so that you can walk away with low or no-cost actionable ideas to better monetize your data now.

Presented By:

Cindy Cardinal, Owner - CC Communications
Elizabeth Kachoris, Director - Digital Infrastructure - PMMI Media Group

Register Today



January Webinar Demystifies Topic Data

Even the true experts on the line were impressed by the insights of January’s Webinar Speaker  Lexi Herrick, Associate Director of SEO and Data at SourceMedia. The webinar covered the two types of data you should be looking at and what you can learn from each. Included were examples of how you can identify opportunities, ideate new stories, optimize content, and expand your overall reach. MCMA Members can watch the archived webinar and download the slides.  


March is All About Marketing Automation


Whether you’re just beginning your marketing automation journey, or if you’re an old pro by now, this presentation is for you.

Mark your calendars and join the MCMA on Wednesday, March 18th. At this interactive panel session, learn from expert users and platform vendors about how marketing automation can help simplify, support and supercharge your marketing efforts.

You’ll get information on marrying your marketing strategy and goals with marketing automation platforms, and get specifics on how to implement and optimize your campaigns.

Q&A with the MCMA

Our first flash poll focused on podcasting...we have the results online

For our next poll, we’re diving into new payment options...we’re eager to know what you’re using (or planning to use in 2020). 

Take Our Two Question Poll



Industry News

Balancing Personalization and Privacy

Amazon and other huge organizations have made personalized online experiences routine. How can smaller organizations do this without a huge investment of resources or violating privacy laws that can vary from state to state? outlines the factors to consider when exploring personalized content for your online audience.

Read More

California Attorney General Publishes Updated CCPA Regs

The California attorney general's office has released the second draft of its implementation regulations for the California Consumer Privacy Act.

Read More 

The Case for Podcasting

Podcasts have been one of the real bright spots in publishing recently, with 75% of 'digital leaders' expecting audio news content such as podcasts to become an increasingly important part of their content and commercial strategies this year.

Read More


Upcoming Events



  • Marketing Automation Panel  
    (March 18th from 11:30 AM to 2:00 PM, The Princeton Club NYC)

Partner Events 

  • DMCNY - Comedy and Cocktails (March 12th - The Tribeca Comedy Lounge, NYC). MCMA members can register at a discount (use "MCMA" at checkout)

  • The XYZ - March Madness Event (March 19th - Windfall, NYC)

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With Thank You To...

Media & Content Marketing Association