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Making Sense of Paywalls and Pay Meters

Join the MCMA on March 20th at the Princeton Club for our March luncheon. As ad revenues and consumers move away from print, publishing companies are monetizing their content with online paywalls and pay meters. Whether your company is already using them, or just beginning to explore them, this luncheon is for you! 

Panelists include: Shahzad Abbas (Define Media Group), Tony Silber (Long Hill Media), Beth Ulman (NPS Media Group).  Click below to register, you won't want to miss it!

Register Today


 

MCMA Scholarships Available- Apply by March 20th

The MCMA is now accepting submissions for three different scholarships. Available Scholarships include The Laura Smith Scholarship Award, The Glen Giles Scholarship Award, and The Colleen Ryan Scholarship Award. Applications are open until March 20th. For more information and to apply click below.

Apply Here


 

Marketing Predictions February Webinar 

MCMA's February Webinar was one for the books. Winterberry Group's senior managing director, Bruce Biegel led an informative and engaging session reviewing last year's major events, forecasting for this current year, and Macro Trends that drive the media mix. 

Bruce did a marvelous job setting us up for the new year. Keep the momentum going by attending the March Luncheon. 


 

Industry News

Top 5 Facebook creative design pitfalls to avoid

Facebook has a wide reach and can be a brilliant marketing tool, but only if you know how to use it appropriately. "The average person only reads 20 percent of the text on a webpage, but content with visuals gets 94 percent more total views. Creative will make or break your campaign." Click below to discover the 5 design pitfalls to avoid. 

Read More in Marketing Land

Can Alexa Keep A Secret?...

Amazon's voice command, Alexa, can be convenient for an ever growing list of tasks. While Alexa's e-mail checking feature may sound convenient, will it help marketers? Reading e-mails aloud presents numerous privacy concerns to consumers. To find out more click below.

Read More in MediaPost

Nike's 'Dream Crazier' spot with Serena Williams celebrates female athletes

Nike debuted it's new campaign during the Oscars. The "Dream Crazier" campaign, a continuation of the "Dream Crazy' (Featuring Colin Kaepernick) that celebrated the 30th anniversary of the "Just Do It" slogan. How does this political statement impact marketing? Click to find out!

Read More In MarketingDive

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