Traditional & Email Circulation Marketing, Both Acquisitions & Renewals.

Whether in Print or Pixel, targeted, personalized communications with a compelling message still drives engagement, response... and revenue. Whether acquiring new audience or retaining existing customers, Direct Mail and E-Mail remain the workhorses of the subscription business, especially for magazines, newsletters, and newspapers. And, increasingly, they are being designed to work as gateways to the world of digital offerings as well.

With an illustrious Panel of practitioners, including clients, agencies, and circulation service providers, we'll discuss who's mailing what - what new (& old) formats are working - which action devises and incentives are being used... and what's happening with billing & auto-renewals in light of recent (CCPA) legislation. We'll also cover the list/data/modeling scene, both internally and on external sources, as well as how to make 'digital' connections that work.

Panel Includes:

• Emilie Harkin - The Atlantic
• Charles Mast - Mast Circulation Group, Inc.
• Ed Muscio - Moose DM 
• Dean Muscio - Moose DM
• Walter Rosenthal, PubWorx

And moderated by Joe Furgiuele (MCMA Past President)

Registration Fees:

MCMA Members: $110
Non Members: $125