Media & Content Marketing Association
SEO & Topic Data in the Newsroom (Webinar)
Wednesday, January 15, 2020, 12:00 PM - 1:15 PM EST
Category: Events

January Education Webinar
"SEO & Topic Data in the Newsroom"

Keyword and topic insights won't tell us what to write...
But they will tell us what people are looking for, and where.

There are two types of topic and keyword data you should be leveraging: join us and learn which insights you can gain from each of these data sets. Join us on the 15th to:

  • Understand the toolkit available for topic discovery and competitive SEO research
  • Know the various ways you can integrate SEO data and insights directly into the publishing process
  • Have a clear idea of the new world of SEO, what that means for the user and the importance it places on audience data and analysis


Speaker: Lexi Herrick - Associate Director of SEO and Data - SourceMedia
Lexi is the Associate Director of SEO and Data for SourceMedia. Named one of Folio Magazine's Rising Stars in the Media Industry in 2018, Lexi is a champion of data-driven content strategy, enhanced audience engagement and leveraging the latest tools and technology in the newsroom.

Cost:

Members: Complimentary
Non Members: $25