Media & Content Marketing Association
(Postponed) Marketing Automation Campaigns: Discovering the Right Tools to Automate Your Marketing
Wednesday, March 18, 2020, 11:30 AM - 2:00 PM EDT
Category: Events

Please Note: In light of reports regarding the COVID-19 virus, and in an abundance of caution, the MCMA Board of Directors has decided to postpone this event. The MCMA offices will be reaching out to anyone who has already registered for the event in the coming days and will share updates on the rescheduling when available. Thank you for your understanding, (3/5)



Whether you’re just beginning your marketing automation journey, or if you’re an old pro by now, this presentation is for you.

At this interactive panel session, learn from expert users and platform vendors about how marketing automation can help simplify, support and supercharge your marketing efforts.

You’ll get information on marrying your marketing strategy and goals with marketing automation platforms, and get specifics on how to implement and optimize your campaigns.

 You’ll learn:

  • How personas help develop segmented marketing efforts 
  • Tips on how create and optimize your content for search 
  • Why it’s important to design and create landing pages and forms that convert
  • Best practices for testing your marketing automation efforts
  • Measurements and metrics that matter
  • Social media listening and engagement tactics that drive results


Patti Devine, Consultant - Patti Devine Inc.


Kim Mateus, Chief Strategy Officer - Mequoda Systems
Lindsay Stevens, Channel Consultant - HubSpot
David Roma, Founder - Drive Growth Agency
Joshua Storch, Senior Director of Marketing Technology - Haymarket Media Group

Registration Costs: