Candid Conversation: Building the Foundation of Actionable Audiences
Friday, October 22, 2021, 1:00 PM - 2:00 PM EDT
Category: Events
MCMA's Candid Conversation series is back on Friday, October 22nd. This time we will hear from an expert panel on Building The Foundation of Actionable Audiences. The foundation of an actionable audience starts with the source: data. Obtaining and aggregating those sources effectively empowers business users to talk to their audience using the real human element of data: emotion. Join us as we discuss our lessons learned and the future of actionable audiences. Attendees will leave the event knowing how to design actionable datasets that lead to data driven revenue, and how not to make mistakes when aggregating actionable datasets. Expert Panel:Donna Peterson Kim Palmbush Dennis Hecht |