Join Luke Magerko of #MatherEconomics, and Lisa Pistilli #MACMA, as they have a candid conversation about how magazine brands leverage data science to improve testing in pricing, subscriber acquisition, churn reduction, expense reduction, and digital engagement. A successful print-to-digital transition requires publishers to optimize their print revenues while navigating the digital world effectively. Bring your questions and your lunch (coffee, tea, or water)!

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