Event Calendar
February Webinar: The Outlook for Data Driven Marketing
Monday, February 11, 2019, 1:00 PM - 2:15 PM EDT
Category: Events

Join the MCMA as we start the new year with razor-sharp predictions of Bruce A. Biegel, Senior Managing Director of the Winterberry Group and Petsky Prunier advisor. Biegel will make sense of the major forces shaping our industry in the year ahead and beyond. 

You can expect an invaluable dive into topics including:

- Recap of major events of 2018
- Forecasts for 2019
- Macro Trends that Drive the Media Mix

Our Speaker:

A seasoned executive with more than 30 years of hands-on experience in building businesses from the group up, Bruce's diverse responsibilities have included strategic and business planning, financing, global multichannel marketing, technology development and support, legal coordination, and financial management.

As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda. During his tenure at Winterberry Group, Mr. Briegel has led more than 175 strategy engagements over the past sixteen years, serving a wide range of marketers, agencies, data and digital marketing service providers and many of the private equity firms who invest in the sector. Among others, these include assignments for Acxiom Corp, Apollo Global Management, Bertelsmann AG, Capital One Financial Corp, Citi, Experian, IPG and others...


Members: Complimentary
Non Members: $25