Event Calendar
What DTC Brands and Publishers Can Learn From Each Other in Today's Subscription Economy
Arno's Restaurant
141 West 38th Street
New York, New York 10018
United States
(212) 944-7420
Wednesday, October 16, 2019, 5:30 PM - 7:30 PM EST
Category: Events

The use of subscription and continuity programs, once the primary domain of magazines and newspapers have proliferated not only among media companies but also among products and services as diverse as cosmetics and clothing, gourmet prepared meals and pet food, house cleaning and furniture. Join us for this insightful program, co-hosted by the MCMA & DMCNY, as we explore the explosion of this profitable business model and what it means for the future of marketing, publishing, and purchasing. Our panel of experts from media and DTC brands will discuss how:
  • Marketers from across industries are exploring/exploiting this model
  • Publishers are adapting/broadening their content offerings beyond the ‘traditional’ subscription offer
  • Marketers from publishing companies and DTC brands alike are combining their content & data to create audiences for themselves and their partners/advertisers

Panelists:


REGISTRATION FEES

MCMA MEMBERS: $75 (Register by October 1st and pay only $65)
NON MEMBERS: $85

 


Contact: MCMA: 646-341-3643, [email protected]