This session is geared toward audience professionals that oversee writing and designing creative for their circulation marketing, as well those responsible for managing internal or professional creative resources. 

The presenters will cover the psychology of direct response, and other key topics such as offer, headlines, starbursts, color, the word "free," payment options, and guarantees. Sources of business covered will include direct mail, gift subscriptions, email, renewals and insert cards, The presenters will discuss formats, envelope sizes, order forms, landing pages, letters, brochures, and buckslips.

The session will go into significant depth and detail on all these areas of creative development.

A Certificate will be awarded to all attendees upon completion of this 2-day course.

Register today! All proceeds go to the MCMA's Scholarship Fund.