Event Calendar
Case Study: How Using Behavioral Data Increased Open Rates by 150% in Newsletter Engagement
Friday, March 19, 2021, 12:00 PM EDT
Category: Events

Are your newsletter engagement metrics not where you want them to be? Join us on March 19th as we present a case study on improving engagement by aligning content behavior and demographics to re-segment newsletter lists. We will walk you through each step in the process.

Presentation Objectives:
1. Learn how behavioral targeting can improve email engagement.
2. See how one publisher applied this targeting to increase email open rates by 150%.
3. Takeaway concrete steps for improving your own engagement strategy. 

Kathy Mancini, Computer Fulfillment 
Patricia McGuinness, SBM Audience Development

$20 Non Member | $10 Member 

Register Now 

All Proceeds to Benefits the MCMA Scholarship Fund