Event Calendar
Subscription Renewals Marketing- A 2-day "deep-dive" educational event (Day Two)
Friday, June 04, 2021, 10:30 AM - 1:00 PM EDT
Category: Events

A Two Day Course (Friday, May 21st and June 4th)

This course is designed for those wanting a thorough and intensive review of the fundamentals and finer points of subscription renewal marketing. It is appropriate for novice circulators as well as those with more experience, or magazine professionals without day-to-day responsibility for circulation that wants to understand the renewal process on a deeper level. 

Topics will include:

  • analysis
  • pricing
  • schedules
  • creative
  • packages
  • auto-renewals
  • email renewals,
  • and much more...

The cost for the session is $39 for MCMA members and $49 for non-members.

Our faculty each have over 20 years of experience creating renewal series. They will teach from their own personal creative experience rooted in hands-on management and direct involvement in the campaigns they create. (click to link to their LinkedIn profile)

Greg Wolfe, President - Four String Media
Gary Michelson, VP - Consumer Marketing at Garden & Gun Magazine