BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:772710021ee9152d597d7fac80cb794d136 CATEGORIES:Events SUMMARY:Candid Conversation: Building the Foundation of Actionable Audiences DESCRIPTION:
MCMA's Candid Conversation series is back on Friday, October 22nd. This time we will hear from an expert panel on Building The Foundation o f Actionable Audiences. The foundation of an actionable audience s tarts with the source: data. Obtaining and aggregating those sources effect ively empowers business users to talk to their audience using the real huma n element of data: emotion.
Join us as we discuss our lessons learned and t he future of actionable audiences. Attendees will leave the event knowing h ow to design actionable datasets that lead to data driven revenue, and how not to make mistakes when aggregating actionable datasets.
Donna Peterson
Chief Executive Officer,
World Innovators
Kim Palmbush
Director
of Data Operations, Farm Journal
Dennis Hecht
Chief Intelligence Officer, Rooster Strategic Solutions
p>
DTSTAMP:20240328T102327
DTSTART;TZID=America/New_York:20211022T130000
DTEND;TZID=America/New_York:20211022T140000
SEQUENCE:0
TRANSP:OPAQUE
END:VEVENT
END:VCALENDAR