There are four "live" (synchronous) meetings, plus microlearnin g homework exercises to help you build your strategy and plan. Live session s will be on September 17th and 24th along with October 15th and 22nd (all at noon ET).
Course
Director
Patti Devine - Digital Marketing Consultant
Focused on audience development for newspapers and magazines for most of her career, w ith an eye toward digital transformation since 2016, Patti Devine has worke d with nearly one hundred media brands. The shift to digital came when she accepted a full-time role at Today Media. For a year, Patti implemented, op timized, and reported on local programmatic campaigns on behalf of the firm ’s advertising clients from Albany to Delaware.
Today, she manages th e strategy and implementation of organic and paid social and search campaig ns for global companies, local businesses, municipalities, and non-profits. Recent clients include Foa & Son, an international insurance broker; S tep Up for Better Living, a non-profit in the Bronx; and the Town of Pine P lains in northeast Dutchess County, NY.
Before becoming a consultant,
Patti worked in consumer marketing and audience development for Time Inc.
There, having the ability to clearly envision the customer's viewpoint enab
led her to successfully manage and enhance the customer retention program f
or Time magazine's 4 million subscribers. After leaving Time Inc. full time
, she continued in a consulting capacity at Fortune, Money, and the Southern Progress titles until 2008.
Passionate
about teaching and nurturing talent, Patti has taught business, marketing,
and entrepreneurship to undergraduate and graduate business students at Fo
rdham University, NYU, and CUNY Baruch College in New York City. She is cur
rently an adjunct lecturer teaching Marketing Strategy at SUNY New Paltz. S
he speaks at industry events and conducts training sessions for her clients
, sharing best practices and processes to help marketers excel.
Cost:
M
CMA Members: $249
Non Members: $299
In
cludes access to recordings from all sessions and a certificate of completi
on. Group discounts available, please email help@The-MCMA.org to learn more
.