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CATEGORIES:Events
SUMMARY:What DTC Brands and Publishers Can Learn From Each Other in Today's Subscription Economy
LOCATION:Arno's Restaurant\, 141 West 38th Street\, New York, New York 10018\, Unite
d States
DESCRIPTION:The use of subs
cription and continuity programs, once the primary domain of magazines and
newspapers have proliferated not only among media companies but also among
products and services as diverse as cosmetics and clothing, gourmet prepare
d meals and pet food, house cleaning and furniture. Join us for this insigh
tful program, co-hosted by the MCMA & DMCNY, as we explore the explosio
n of this profitable business model and what it means for the future of mar
keting, publishing, and purchasing. Our panel of experts from media and DTC
brands will discuss how:
Panelists:
REGISTRATION FEES
MCMA MEMBERS
: $75 (Registe
r by October 1st and pay only $65)
NON MEMBERS: $85
p>