There are four "live" (synchronous) meetings, plus microlearnin g homework exercises to help you build your strategy and plan. Live session s will be on September 17th and 24th along with October 1st and 8th (all at noon ET).
Course D
irector
Patti Devine - Digital Marketing Consultant
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Focused on au dience development for newspapers and magazines for most of her career, wit h an eye toward digital transformation since 2016, Patti Devine has worked with nearly one hundred media brands. The shift to digital came when she ac cepted a full-time role at Today Media. For a year, Patti implemented, opti mized, and reported on local programmatic campaigns on behalf of the firm’s advertising clients from Albany to Delaware.
Today, she manages the strategy and implementation of organic and paid social and search campaigns for global companies, local businesses, municipalities, and non-profits. R ecent clients include Foa & Son, an international insurance broker; Ste p Up for Better Living, a non-profit in the Bronx; and the Town of Pine Pla ins in northeast Dutchess County, NY.
Before becoming a consultant, P
atti worked in consumer marketing and audience development for Time Inc. Th
ere, having the ability to clearly envision the customer's viewpoint enable
d her to successfully manage and enhance the customer retention program for
Time magazine's 4 million subscribers. After leaving Time Inc. full time,
she continued in a consulting capacity at Fortune, Money,
and the Southern Progress titles until 2008.
Passionate a
bout teaching and nurturing talent, Patti has taught business, marketing, a
nd entrepreneurship to undergraduate and graduate business students at Ford
ham University, NYU, and CUNY Baruch College in New York City. She is curre
ntly an adjunct lecturer teaching Marketing Strategy at SUNY New Paltz. She
speaks at industry events and conducts training sessions for her clients,
sharing best practices and processes to help marketers excel.Cost:
MCM
A Members: $249
Non Members: $299
Incl
udes access to recordings from all sessions and a certificate of completion
. Group discounts available, please email help@The-MCMA.org to learn more.<
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