MACMA INDUSTRY DAY 2023

Revenue & Audience: Pathways to Success
#macmaday2023
#wheretheconversationhappens  

NEED A HOTEL ROOM FOR MACMA INDUSTRY DAY?

MACMA has secured a small block of hotel rooms at the reduced rate of $255.00 per night (total cost with taxes is $309.59) for the night of Wednesday, April 12.  The current room rate per night is about $425.00 so this rate is a significant discount.  The Belvedere Hotel is an easy and direct .5 mile walk to the Hearst Tower (the meeting location).  To see if there are rooms available please contact Tim Bower at [email protected].  The hotel website is https://www.belvederehotelnyc.com/.


APRIL 13, 2023
HEARST TOWER, NYC
9AM – 5 PM ET

WHO SHOULD ATTEND MACMA DAY?

EVERYONE:

  • Tasked with Audience Growth & Revenue
  • Focused on the Future of Media
  • Invested in Data & Fulfillment
  • Dedicated to Engagement & Revenue Opportunities
  • Committed to the Successful Shift from Print to Digital
  • Willing to Share, Participate &
  • Be a Part of the Industry Conversation

AGENDA AT A GLANCE:

  • 8:45-9:15AM BREAKFAST
  • 9:30-11:30: MORNING PANEL: REVENUE & AUDIENCE CONVERSATIONS
  • 12 – 1pm – Luncheon
  • 1-3pm -Roundtable Discussions: The HOTTEST TOPICS with the BEST SOLUTIONS
  • 3pm – 3:30pm – Industry Update - An Exclusive with AAM/BPA
    • Danielle O’Connell, VP, Client Development, AAM + Richard Murphy, CEO, BPA
  • 3:30pm – Ask Brian Morrissey –The Rebooting
  • 4pm – 5pm – Cocktail Reception
  • *subject to change

MORNING PANEL & CONVERSATION TOPICS: The Next Frontier In Audience & Revenue (9:30 - 11:30am)

  • Audience Acquisition, Engagement & Loyalty:
    • Carla Zanoni, Head of Audience, Marketing & Analytics at TED
  • Streaming & Audience – CTV- Reaching Your Audience Wherever They Are.
    • Roberta Muller, SVP Product Development, Northstar Travel Group
    • Eric J. Dickens - Director of Digital Ad Operations & Digital Ad Services
    • James Miller - Studio 90 - Director of Product Management
  • Growth and Retention – The Keys to Monetization?
    • Kristine Wyatt – Director of Growth, B2B, Morning Brew
  • The Future of Content Platforms
    • Jim McKelvey, CEO, Invisibility, Co-Founder, Square

Benefits to Partners & Attendees:

  • Presenting Partners host one hour roundtable on hot topic(s)
    • 2 - 30 minute sessions
  • Participate in all events & conversations
    • help shape MACMA content for 2024
  • Partner logo and info promoted to all attendees prior to and during the day.
  • Includes 2 attendees per partner company

Presenting Partner Fee: $2,500.00 - If interested in becoming a Presenting Partner please email Lisa Pistilli at [email protected]

MACMA Day Attendee Registration Fees:

Hotel Information:
Please check back for the hotel information.  The information should be finalized by Friday, March 10, 2023