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Direct Marketing Club, MCMA Co-Host Successful Session on Exploring the Subscription Economy 

On October 16, the MCMA and the Direct Marketing Club of New York brought together a panel of five marketing executives for a lively discussion on subscription and continuity programs. Once the primary domain of magazines and newspapers, these programs have proliferated to other industries, such as cosmetics and clothing, gourmet prepared meals and pet food, house cleaning, and furniture.

Some of the topics explored during the at-capacity event included how publishers are broadening content offerings and how to combine content and data to create new audiences. Thanks to all who made it a successful event.


2020... A Look Ahead

With 2019 soon coming to a close, it's time to peer into the future to look at the new trends in audience engagement, content monetization, and ancillary revenue. Join MCMA on November 20 for this insightful panel discussion moderated by Nicole Bowman of Bowman Circulation Marketing

Panelists Include:

Arthur StuparAssociate Publisher - The New Republic
Steven JacobsFulfillment Director - American Media
Tony PytlakPresident/COO - Strategic Fulfillment Group 

November 20, 2019 | 
11:30 am - 2 pm | Princeton Club (15 West 43rd Street, NYC) 

Industry News

Monetization Tips for Small and Mid-Tier Publishers

With nearly 70 percent of digital advertising claimed by Google, Amazon, and Facebook, how can smaller publishers create meaningful digital advertising experiences? Publishing Executive looks at some questions to help navigate this complicated landscape.  

Read More at Publishing Executive

Using Editorial Franchises to Build Brands and Raise Dollars

Legacy print publishers use the power of curated franchises, like Fortune's 500 list, to create not only buzz but also opportunities for diversifying an advertising base.

Read More at Folio Magazine 

An Overlooked Advantage? Crafting Email Campaigns for Your Subscribers 

Less than 40 percent of publishers use welcome messages and welcome campaigns for new subscribers. Can this often overlooked approach be used to effectively build engagement with this fresh audience?

Read More at MediaPost  


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