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So Long to Summer!
The MCMA kicked off its 2018-2019 program year last week at the Novotel Hotel in New York City. In addition to the reunion of some familiar faces, we also met a few new colleagues and shared some great ideas for future educational sessions. If you missed the food, drink and exciting news about our upcoming events, keep reading!
The MCMA is Talking Digital Marketing Solutions
Tuesday, October 16th
Make plans to join us for our October educational session focused on digital marketing solutions. Back by popular demand is our "drinks and discussion" format, combining a panel presentation & Q&A session with an end of the day networking and happy hour event.
Industry News
Data-Driven Targeting... for Print
Magazine ad revenue has dropped significantly in the last 10 years, but readers still love print. A recent post on Publishing Executive explains "The trick is getting the right ad paired with the right magazine and delivered to the right person. When that happens, the results are magic."
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The Impact of Password Sharing on Subscriptions
Although many users report sharing passwords, publishers are hesitant to crackdown says Max Willens at Digiday. Limiting access can cause frustration for customers, but multiple users on the same account muddies the waters on data collection and analysis.
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Incorporating AI
Artificial Intelligence is a hot topic in the digital world. Instead of seeing AI as a threat or replacement to human intelligence, a recent piece in AdExchanger encourages an open mind. "By approaching AI like any other partnership, B2B marketers can ensure they get the most from these ever-evolving tools."
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