2021 Programming Schedule*

The MACMA's mission is to serve the community and all levels of audience development professionals by facilitating opportunities for education and networking, and by providing career development support. Our aim is to help you learn, grow and achieve your goals in this fast-changing media environment. As an organization, we strive to be forward-thinking, with a focus on emerging technologies, and to provide a forum for our members to engage, participate and share. Have an idea for programming? Contact [email protected].

Our programming series is just one way that the MACMA strives to deliver on its mission. We hope to see you at many of our upcoming events! Remember MACMA membership also qualifies you for discounts on MACMA partner events.

Upcoming Events

2022 and Beyond: What's Next? (Virtual)
Friday, January 14, 2022 | 1 p.m. ET - Register Now!

Join us for expert insights and perspective from a publishing and media thought leader on the challenges and opportunities awaiting publishers in the post-pandemic world.

Speakers:
Jeff Litvack, former CEO of Adweek

Generating Subscription Revenue with Paywalls (Virtual)
Friday, February 25, 2022 | 1 p.m. ET

Paywall expert Pete Ericson, founder and CEO of Zeen101 will lead this informative session about how to get the most out of your paywall. Whether you already utilize a paywall in your consumer marketing mix or are looking to launch one, Pete will present ideas, best practices, metrics and case studies that are sure to help you improve your results and grow your revenue.

Speaker: 
Pete Ericson
, Founder & CEO, Zeen 101

Other Events on the Horizon

 

  • March 11th: "Audience Data Strategies" (Panel Discussion)
  • April 8th: "Retention & Engagement, The Hidden Connection" (Panel Discussion)
  • May 12th: MCMA Day! "The Power Pivot - Talks, Panels and Time with Industry Partners" (Live in Person)
  • June 10th: "Subscription Boxes" (Panel Discussion)

 

 

MCMA Members Get Discounts at DMCNY Events* 

The MCMA is pleased to announce a relationship with the Direct Marketing Club of NY (DMCNY) where our members will get special pricing at DMCNY events throughout the year. Just use the code “MCMA” when registering. 

 

 


And MCMA Member Discounts to Red Tag Events...

Red Tag News Publications is a not-for-profit association of consumer and business magazines who have a common interest in improving the delivery of their publications in the mail.

Enjoy the December 2021 Red Tag Newsletter 
Breaking News – RR Donnelley Switches! – Concern Over Staff And Space For The Holidays – Concerns Over Vaccine Mandates By USPS And Unions – Changes Coming For The Board Of Governors – Delay In Implementing Some Package Fees

 

And MCMA Member Passes to Future Greater New York Postal Customer Council Events...

The Postal Customer Council™ (PCC®) is a network of business mailers and representatives of the U.S. Postal Service®, who gather regularly to discuss and resolve local mailing issues. On both the national and local levels, Postal Customer Councils work to continually improve communication between the Postal Service™ and its customers. MCMA members to attend GNYPCC virtual events at no cost (we've picked up the tab).

 

 

For additional information about MCMA events, please email or call 888-859-8832.
For more information on DMCNY events, please visit DMCNY.org.
For more information on Red Tag events, please visit RedTag.org
For more information on PCC events, please visit gnypcc.org




*details are subject to change

 

 

  • December 3rd, 2021: Holiday Extravaganza (Virtual Quiz Show)
  • January 14th, 2022: "2022 & Beyond" What's Next w/ Jeff Litvack, Former Adweek/Brandweek CEO (Virtual)
  • February 25th: "What's Next with Paywalls" (Candid Conversation Series)
  • March 11th: "Audience Data Strategies" (Panel Discussion)
  • April 8th: "Retention & Engagement, The Hidden Connection" (Panel Discussion)
  • May 12th: MCMA Day! "The Power Pivot - Talks, Panels and Time with Industry Partners" (Live in Person)
  • June 10th: "Subscription Boxes" (Panel Discussion)