Please join MACMA for our first 2024 “On The Road” event.
Thursday, May 9, 2024
Washington, DC
LOCATION: The Dubliner: 4 F Street Northwest, Washington, DC 20001

Cost for In-person attendance: $85.00 for MACMA members and $135.00 for non-members (includes individual membership through December 31, 2024)


Breakfast starts at 10:30am
Sessions start at 11:10am
Lunch at 12:15pm
Sessions end at 3:00pm
Reception from 3:00-4:00pm

Join us at the groundbreaking live event hosted by the Media Audience and Content Marketing Association (MACMA), where the spotlight shines on the pivotal strategies and tactics essential for the retention and renewal within the #retention economy. This exclusive gathering is dedicated to publishing, media, event companies, and industry trade associations, offering a deep dive into compelling case studies that showcase how to thrive by retaining exhibitors at events, advertisers, paid subscribers, and memberships. While acknowledging the unique challenges faced by publishers and associations, this event underscores the shared focus on renewal and retention as the vital crossroads for both sectors. Attendees will also explore innovative approaches to organically acquiring audiences, emphasizing that the core of sustained success lies in mastering the art of renewal. Don't miss this opportunity to learn, network, and drive your organization towards unparalleled growth in the retention economy.

10:30am-11:10am – Registration and Breakfast

11:10am – Opening Remarks

11:15am – 12:15pm
TITLE: Revolutionizing Reader & Member Engagement: Innovative Strategies for Value Amplification and Community Building
As the landscape of scientific publishing evolves, retaining readers and enhancing member value are paramount. In her talk, Sharon will delve into the innovative strategies Chemical & Engineering News is implementing to not only retain readers but also significantly enhance the value of its offerings as a member benefit of the American Chemical Society. She will explore the multifaceted approach taken to combat member attrition, drive traffic, and build vibrant communities within the chemical sciences sector.

Speaker: Sharon Jane Chua, Director & Publisher - Chemical & Engineering News (a publication of the American Chemical Society)

12:15pm – 1:15pm – Lunch (provided)

TITLE: Digital Convergence: Mastering Subscriber and Client Retention in B2B Media and Education
In today’s rapidly evolving digital landscape, the intersection of media and education offers unprecedented opportunities for growth and engagement. Maurice Bakley’s keynote will explore the transformative strategies at the core of subscriber and client retention in the B2B media and education sectors. Drawing from his extensive background, Maurice will dive into effective practices for nurturing long-term relationships with subscribers and clients, focusing on strategic alignment, innovative product development, and exceptional execution.

Maurice Bakley, CEO – Education Week


Panel Discussion:
TITLE: Harnessing Synergies Between Publishing, Media, and Associations for Enhanced Retention and Renewal
In the current digital age, where audience engagement and member retention are more challenging than ever, this panel will explore effective strategies at the intersection of publishing, media, and associations. Our panelists will delve into innovative practices that have successfully driven renewal rates, enhanced member engagement, and strengthened brand loyalty within their respective organizations.

Key Discussion Points:

  • Integrated Strategies for Retention: Insights into how integrated marketing and communication strategies can enhance member and subscriber retention.
  • Leveraging Technology for Engagement: Examining the role of technology in fostering community engagement and personalizing member experiences to boost renewal rates.
  • Innovative Content Delivery: Discussing the transformation of content delivery mechanisms to meet the changing consumption habits of today's audience.
  • Building Value in Membership: Strategies for adding value to memberships and subscriptions that go beyond traditional benefits, including exclusive content, personalized services, and professional development opportunities.


Greg Krehbiel, President-The Krehbiel Group


David Garofalo, Assistant VP of Membership & Communications - Intermodal Association of North America

Jennifer Mosley- Vice President of Marketing - Education Week

Dustin Smith, Co-Founder - HUM



Programming Schedule

MACMA's core mission is serving the community and supporting audience development professionals at all levels. We achieve this by creating opportunities for education, fostering networking connections, and offering career development assistance. We aim to empower you to learn, grow, and attain your objectives within the rapidly evolving media landscape.

As an organization, we are committed to forward-thinking initiatives with a strong emphasis on emerging technologies. We provide a platform for our members to engage, participate, and share their insights actively. If you have ideas for potential programming, please don't hesitate to contact us at [email protected].

Our programming series exemplifies our dedication to fulfilling our mission. We look forward to your participation in our upcoming events. Keep in mind that MACMA membership also grants you access to exclusive discounts for partner events. Join us in shaping the future of media and audience development!