Mastering Customer Retention Essentials: A Virtual Learning Experience from MACMA Cost for attendance: CLICK HERE TO REGISTERSCHEDULE: Join us at the groundbreaking Virtual Learning Experience hosted by the Media Audience and Content Marketing Association (MACMA), where the spotlight shines on the pivotal strategies and tactics essential for the retention and renewal within the #retention economy. This exclusive gathering is dedicated to publishing, media, event companies, and industry trade associations, offering a deep dive into compelling case studies that showcase how to thrive by retaining exhibitors at events, advertisers, paid subscribers, and memberships. While acknowledging the unique challenges faced by publishers and associations, this event underscores the shared focus on renewal and retention as the vital crossroads for both sectors. Attendees will also explore innovative approaches to organically acquiring audiences, emphasizing that the core of sustained success lies in mastering the art of renewal. Don't miss this opportunity to learn, network, and drive your organization towards unparalleled growth in the retention economy. Schedule: 11:00am – Opening Remarks 11:05am – 11:45am 11:45am-12:30pm 12:40-1:40pm In the current digital age, where audience engagement and member retention are more challenging than ever, this panel will explore effective strategies at the intersection of publishing, media, and associations. Our panelists will delve into innovative practices that have successfully driven renewal rates, enhanced member engagement, and strengthened brand loyalty within their respective organizations.
Moderator: The Ultimate Resource for Media, Audience, and Content Marketing ProfessionalsOur monthly podcast features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics. Episodes
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Title: Unleashing the Power of Customer Data Platforms in B2B Media
Unlocking Digital Audiences: the GA4 Moment and Cookies
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