Event Calendar
February 15, 2024 Webinar - Engaging Your Audience: It's Not All Fun and Games (But They Do Help)
Thursday, February 15, 2024, 12:00 PM - 1:00 PM EST
Category: Events

February 15, 2024 Webinar:
Engaging Your Audience:  It's Not All Fun and Games (But They Do Help)”


Date:  Thursday, February 15, 2024
Time:  12:00pm - 1:00pm ET
Location:  Zoom
Cost:  MACMA Members - FREE!, Non-Members - $35.00
Speakers:  CredSpark's CEO, Lev Kaye and Client Success Manager, Gabi Murphy

Join CredSpark's CEO, Lev Kaye and Client Success Manager, Gabi Murphy on the gamification of content and how  to boost your audience engagement across the board. 
Continually, consistently, and effectively engaging your audience is a non-stop effort for any content focused industry. There are some tried and true methods, but those can begin to dry up and become monotonous in the rapidly changing online environment. 
A bit of creativity can go a long way, but holding the attention of your audience while adding value to their experience is a fine mark to hit. Gamification is a solution and expansion on your content offerings. But don't get it twisted - it's not frivolous! It can be a regular, reliable, informative engagement tool for your audience. 

With every game or interaction, you provide value to your audience and receive enhanced insights. It's creating a conversation that generates leads, while offering your audience something to engage with meaningfully, help you understand all the facets of their online presence, and extend your exposure as a brand. And if we all have fun while doing it, where’s the harm in that?



Lev Kaye, CEO, CredSpark
Before launching CredSpark, Lev held executive roles in education technology, publishing and related services including K-12, post-  secondary and consumer-driven educational services. He also has experience working for a variety of tech companies including startups, mid-size and Fortune 100 firms.

Previous gigs include senior leadership roles at The Princeton Review, Kaplan, Thomson Reuters, and Teachscape. Lev holds a BA in History from Grinnell College and an MBA from Harvard.

Gabi Murphy, Client Success Manager, CredSpark
Gabi Murphy is a Customer Success Manager at CredSpark, helping clients achieve their goals through engaging online content.

She has over 20 years of experience working with diverse teams and organizations, with a background in operations, customer service, and corporate communications. She is an accomplished team-builder, synthesizer, and leader, with a unique focus on and empathy for the customer experience. 

She splits her time between Brooklyn and Montauk. Ask her about Keanu Reeves, vinyl records, or how CredSpark can make your online content more meaningful for your audience.